Associations launch credentialing programs for many reasons: boosting revenue, increasing membership numbers, establishing standards of practice, responding to safety issues and elevating the industry that the organization represents. But a CEO’s ability to develop the program with long-range goals at the forefront can make or break its success, Denise Roosendaal, executive director of the Institute of Credentialing Excellence (ICE), told CEO Update.“The associations world is the right place to start a certification for all those reasons,” Roosendaal said. “We like to think of certification as a kind of promise: You’re promising a program to the (recipients), to the… Read More